Don't Do It: Nike's Fight Against Counterfeit Trade Mark Goods
Don't Do It: Nike's Fight Against Counterfeit Trade Mark Goods Dareem Scipio* Counterfeit goods are defined as those bearing an identical trade mark without authorization of the rightholder. [1] In recent times, there has been a proliferation of counterfeit goods making their way into our markets. Unfortunately, although there are intellectual property laws in place to counter the illicit trade of these goods, enforcement of these laws remains a difficult task or non-existent. Apart from the legal side of things, there is also the social/ethical aspect whereby persons do not view the trade of counterfeit goods as a crime/wrong and freely engage and participate in its consumption and use. However, the impact of these activities can have dire consequences on rightholders, causing damage to a brand’s image and reputation and more importantly, financial losses. There has therefore been an extra push by rightholders to protect their brands through cross-border surveillance...