Maximizing Your Brand's Potential Through The Madrid Protocol
Maximizing Your Brand's Potential Through The Madrid Protocol Dareem Scipio* Every trade mark you build, adds to the financial value of your business, much more than your tangible assets. ~ Kalyan Kankanala Trinidad and Tobago acceded to the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (“Madrid Protocol”) on October 12 th 2020. [1] The protocol subsequently took effect in January 2021. [2] The Madrid Protocol is an international treaty that aims to streamline the process of registering trade marks internationally by providing a quick, convenient and cost effective way for trade mark holders to secure protection for their marks in multiple countries through the filing of one application with a single office, in one language, with one set of fees and in one currency. The Madrid Protocol presents an excellent opportunity for individuals and businesses in small economies such as Trinidad and Tobago to fully ...