Non-Conventional Trade Marks: Scents, Tastes and Sounds
Non-Conventional Trade Marks: Scents, Tastes and Sounds Grace Bhagwandeen LLB LLM LEC and Brandon Jadoonanan LLB LLM LEC BA BSc Introduction Non-conventional marks are a new category of trademarks which do not fall under the traditional types of trademarks. These non-traditional marks include sound, scent, taste, motion and texture. The protection of non-conventional marks is a hotly disputed matter in the law. The approaches in the EU and the Caribbean differ, since the EU has removed the need for graphical representation while the Caribbean has retained this requirement. Under the EU approach, the mark must satisfy the Sieckman criteria, [1] i.e. the mark is clear, objective, precise, self-contained, durable, intelligible and easily accessible. After this criteria is met, non-conventional marks can be registered under the EU approach. Notwithstanding that the Sieckman criteria is recognised in the Caribbean, the trademark legislation in Trini...